Daniel Daggers
Biography
Daniel Daggers is a London estate agent who specialises in super-prime property and calls himself "Mr Super Prime", a reference to homes priced above roughly $10 million. He is the founder and CEO of DDRE Global and the central figure of the Netflix reality series Buying London, which follows his team as they market some of the city's most expensive homes.
Early Life
Daggers grew up in local authority housing in West London and won a free place at a local private school. As a teenager he hoped to become a professional footballer and played semi-professionally as a centre midfielder for Hayes FC, but a broken collarbone and an unsuccessful surveying course steered him toward estate agency, which he entered at 17 in 1997. Heart reported in 2024 that he was 44 years old.
Career
Daggers started out at the London agency Vickers and Company, initially selling studio flats worth around £100,000. He later spent years at Knight Frank, working his way up into the luxury end of the market and advising high-profile clients. He has been credited with sales including 3 Carlton Gardens, reported as London's most expensive home at £95 million, and has won Spear's UK Property Advisor of the Year award.
In 2020 he left to found DDRE Global, a digitally led agency that encourages its agents to build social media audiences and deal directly with wealthy buyers. Netflix's Buying London, often described as a British counterpart to Selling Sunset, put Daggers and his team on screen. The show drew criticism and he was widely described as divisive, but in 2024 he said more than £270 million of property had come to the firm to sell after it aired. He shares listings with his followers on Instagram as @daniel_daggers.
In 2020 he left to found DDRE Global, a digitally led agency that encourages its agents to build social media audiences and deal directly with wealthy buyers. Netflix's Buying London, often described as a British counterpart to Selling Sunset, put Daggers and his team on screen. The show drew criticism and he was widely described as divisive, but in 2024 he said more than £270 million of property had come to the firm to sell after it aired. He shares listings with his followers on Instagram as @daniel_daggers.